The idea of SIP trunking is still profitable and beneficial in the eyes of many executives, though there are still a lot of companies either on the fence about the technology or are unsure how it will improve operations. No Jitter recently highlighted the findings from a webinar it conducted last week, which revealed that only a small portion of enterprises are currently using SIP trunking solutions.
No Jitter revealed that many enterprises are hesitant to either adopt or continue pursuing SIP trunking endeavors because of experiencing, or watching other firms encounter, difficulties with interoperability or security. Conversely, the webinar proved that many organizations are happy with their SIP trunks, which have proven to improve VoIP service availability and performance.
This is interesting: particularly in the area of VoIP security and interoperability concerns and the terminology of the questionnaire. VoIP security concerns in the enterprise, when using SIP trunks, can be mitigated by the proper use of a carrier-quality, enterprise Session Border Controller or SBC on customer premise, which acts as a firewall for voice for the enterprise network. This same device also makes helps with interoperability by translating the different flavors of SIP. You can learn more about this by checking out this whitepaper on SBCs here.
The webinar, in addition to findings from Forrester Research, indicated that a significant portion of the business world is “not interested” in SIP trunking, No Jitter reported. I believe, however, that this is largely because many organizations have yet to embrace next-generation strategies that will make SIP trunking a rewarding pursuit.
In addition, reaching out to executives in general and talking about SIP trunks and wondering why folks don’t know if they are in use or have plans for use could simply be a matter of terminology. There is still a large education process required at the enterprise level and I often get dumbfounded looks when I use the term SIP to someone even just outside of our space. I do however agree that this means demand will continue to increase as knowledge of VoIP technologies, terminologies and options becomes even more mainstream.
Where is the SIP trunk going?
SIP trunking movement will continue to gain momentum in the coming years, especially as organizations embrace globalization and establish new workplaces for employees to complete mission-critical tasks. If an enterprise expands and creates an office halfway around the country, SIP trunking will help connect a unified VoIP service between locations.
Ongoing and increasing pressures from the global economy will continue to influence organizations to pursue more cost-effective telecommunication strategies. If businesses use SIP trunking, for example, they can eliminate conventional trunks at multiple sites, which allows decision-makers to establish a stronger and more flexible bottom line without compromising voice quality or availability.
Overall growth of the SIP trunking market will be dependent on how well organizations adapt to transformations happening in the world around them. Enterprises that are resilient will recognize the need to create innovative communication strategies, which will eventually drive the use of VoIP and SIP trunking across the business world.
SIP trunking may have had a rocky start but it is finally gaining traction in the business world.